These stylish flats and houses are set across a trio of sites that mix old and new on Newhall Square in the desirable Jewellery Quarter, Birmingham.

Each building has its own unique personality; the apartments have been lovingly designed and feature high-quality appliances and finishes. The option of bespoke furniture is included in the monthly rent.

The properties come in all shapes and sizes: flats or houses, canal-side views or balconies, across three unique buildings – we’re sure there’ll be one that fits you perfectly.


  • 1 & 2 bedroom apartments
  • 3 bedroom townhouses coming soon
  • Canal-side apartments within a vibrant community in the Jewellery Quarter, Birmingham
  • Residents’ clubhouse with gym, games room, cosy lounge, private dining and study area
  • Speedy Virgin broadband ready-to-go and included in your rent
  • Flexible length contracts – choose to stay from 6 months to 5 years, with only 2 months’ notice if you decide to move
  • Pet-friendly (appropriate pets only)
  • Friendly on-site team – includes maintenance, delivery arrangements, customer service and concierge
  • Residents’ garden and landscaped public square
  • Flexible bespoke designer furniture (unfurnished also available)
  • Freedom to decorate as you like
  • Secure on-site parking and cycle storage
  • Regular residents’ events & special resident discounts & incentives

360 virtual tour

  • Which animals can I keep as a pet?

    The flats are pet-friendly however there are a few restrictions on the type, size and breed of animals that can live here. As a general guide, house-trained small pets are ok, but medium, large and particularly young ones may not be. Your rent will be slightly higher with a pet, this is to cover communal cleaning as well as additional wear and tear to your apartment.

  • Is there somewhere I can park my car behind gates?

    Yes, there are 61 parking spaces in our secure car park which can be rented for an additional amount. There is no guest parking for your visiting friends and family, but the surrounding streets have affordable pay-and-display facilities. You can also apply to Birmingham city council for an annual permit for around £250 pa (specific to a car registration).

  • Do the properties have private outdoor space?

    All the apartments have private balconies and you will also be able to enjoy the residents’ private garden and the new communal square.

  • Do you have to pay to use the gym?

    No! The residents-only gym is one of the amenities at The Whitmore Collection, so all residents can use the gym at a time that suits them at no extra cost.

  • When will I be able to move in?

    The finishing touches are just being made to the scheme, but we already have many happy residents living in the scheme. It usually takes about 10-days to process all of the paperwork, so we should have you in your new home in no time!

  • Do the apartments come furnished?

    The apartments offer a bespoke furniture collection, the cost of which is included in your rental agreement already.

    There are a few apartments which can be made available unfurnished if you’d prefer that.

  • What furniture is included in the apartments?

    Typically you’ll have a three-seater sofa, coffee table, media unit, dining table with dining chairs in the living/dining room.

    The bedroom(s) will have a kingsize bed with under-bed storage, bedside tables, a chair, built-in wardrobes and a chest of drawers.

    This may differ slightly from apartment to apartment so be sure to ask your lettings consultant when you view the apartment.

  • Is there cycle storage?

    There is secure onsite cycle storage which is free for all residents on a first come first served basis.

  • Is there communal resident space?

    Yes, there is a residents only Clubhouse located in the Button Building, this includes the games room, gym, private dining room, cinema room, study area and residents lounge. There is fair-trade coffee and super-fast Wi-Fi in the Clubhouse so it’s great for catching up on work, entertaining friends or just to chill out.

  • Will there be resident events?

    Yes, there will be regular resident events from wine and cheese tasting, quiz nights and summer BBQs to book clubs and Yoga; something for everyone.

  • What other services will The Whitmore Collection offer?

    All residents will have access to the residents portal which will hold details and discounts for local services from personal trainers to housekeeping and even dog walking!

  • Will there be a concierge?

    There will be one of the Resident Services team on site located in the main reception in Silverworks.

    The exact timings are yet to be confirmed, but we’ll let you know when we know more!

  • Where is the concierge based?

    There will be one of the resident services team on hand to help you with any query you may have and they will be located in the main reception in Silverworks.

  • Will The Clubhouse be open to the public?

    The Clubhouse is for residents only, however, if you want to bring friends over that’s OK.

    There is also the opportunity to hire the private dining rooms and the cinema room for your exclusive use at a small charge.

  • What sort of contracts will be available?

    The Whitmore Collection offer flexible contracts anything from 6 months to 5 years, any point after 4 months you can give us 2 months notice to leave.

    The rent you pay will be reviewed each year in line with the Consumer Price Index, we will give you 6 weeks’ notices of a rent increase.

  • Is there an initial deposit?

    The Whitmore Collection ask for a dilapidation deposit of one month’s rent when you move in (The dilapidation deposit is refunded on condition of the property being returned in a good condition at the end of your tenancy).

  • Is there public transport accessible close by?

    Birmingham Grand New Street, Snow Hill and Jewellery Quarter railway stations are each just an 11 minute (or less) walk from us.

    There are several Metro stations close by and also a number of nearby bus stops with regular buses to surrounding areas.

Our aim is to make your life as stress-free and as simple as possible. We know you are leading a hectic life, so when you come back home we’re here whenever you need us. As a Whitmore resident, you get plenty of services included in your monthly rent – from help to arrange everything from deliveries to your events to coordinating maintenance and repairs. Choose to work at home in our clubhouse and take advantage of our super-fast wifi or never miss a parcel again with our parcel collection service

Located in the heart of the desirable Jewellery Quarter neighbourhood, between Charlotte Street and Newhall Street, we’re just a short walk from Colmore Row in the heart of Birmingham city centre. The Jewellery Quarter has an independent spirit with a rich industrial history and is full of hidden gems. From the gin lovers’ haven 40 St Paul’s to the incredible foodie experience at The Wilderness, there are loads of cultural offerings on your doorstep to fill your weekend.

Our ambition goes far beyond your beautiful apartment – feeling part of a community is our ultimate aim. On moving in, every new resident is introduced to the full team and will find out about our calendar of on-site events that are all about getting together, making new friends and having a good time. Pick and choose the events you want to come to.


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